Mission Statement written for Auster Sound

Offhand Design Studio

Services

Brand strategy

competitive analysis

audience profiles

copywriting

all graphics and images on this page are created by the talented folks at Offhand Studio, I take no credit for their beauty!*

overview

I first met Mattie and Emily of Offhand Studio as any good Millennial does - on Instagram. Our loves of design, art, curiosity, and being in the same phase of life (ie. kids with endless runny noses) made us fast friends, and when they put out the call for hiring a contract Brand Strategist I jumped. I don’t think I’ve ever shot off an email faster!

scope

Since 2023 I’ve had the privilege of building out the brand frameworks for their diverse and industry-leading clients. From meeting with each business owner at the initial kick to delivering their final strategies that have caused dance parties and welling up (the good kind), it’s been a dream. Researching and writing, revising and repositioning to allow these entrepreneurs to truly be seen in their niche markets is an honour. And the cherry on top is being able to pass along the hefty strategy doc to Mattie and Emily and see how they beautifully envision the words coming to life as graphic brands, websites, and collateral.

My role has expanded since I first joined the team to include website copy for their development projects. This has been a natural progression from strategy and has allowed my inner nerd to revel in words, alliteration, and turns of phrase that no AI bot could compete with.